MaRKETING STRATEGY
Client
Climatize
Company (Climate Finance)
Our team of creative professionals excels in content creation that sparks interest and inspires action. Our expertise in consumer socials management enables us to harness the power of social media platforms to engage audiences, foster brand loyalty, and drive conversions. Through paid advertising and data-driven optimization of attribution funnels, we ensure that every marketing dollar spent delivers maximum impact.
Innovation and Creativity: We embrace innovation and creativity as catalysts for transformative solutions. Through cutting-edge thinking and out-of-the-box approaches, we constantly seek new avenues to enhance program effectiveness, amplify brand messaging, and capture the attention of target audiences.
Tailored Value Propositions: We understand that each organization is unique, with distinct values and goals. By tailoring our value propositions to align with our clients' identities, we create customized strategies that bridge the gap between their objectives and their audience's needs, fostering authentic connections and brand loyalty.
BSCG curates marketing strategy that aligns brand value associations through relevant and entertaining climate education
We are committed to continual learning and growth, both as individuals and as a company. We invest in our team's professional development, staying at the forefront of industry trends, best practices, and emerging technologies. Through this dedication, we consistently deliver exceptional results for our clients.
Program STRATEGY
Client
Santa Cruz Black
Nonprofit (Racial Justice)
Community Engagement: We recognize the power of community involvement in driving positive change. By forging deep connections and understanding the needs of the communities we serve, we create programs and marketing strategies that resonate and deliver lasting impact. BSCG created all program and marketing material for client Santa Cruz Black, including processes for collective decision making and the creation of organizational long range development planning.
Program: Black Mental Wellness Panel
Program: A Santa Cruz Blacksgiving
Program: Forum on Levee Breach
Program: Transparency Town Hall
(State of the Nonprofit)
Program: A Mixer To Honor Ketanji Brown Jackson
Program: Santa Cruz Art Showcase
MaRKETING & Program STRATEGY
Client
Musical Soulmates Collective
Company (Music School)
At Banjo Strategies Consulting Group, we understand that successful program and marketing outcomes are intrinsically tied to building strong connections with the communities we serve. Our tailored value propositions are designed to align organizational values with enhanced brand visibility, ensuring that our clients' messages resonate deeply with their target audience.
BSCG specializes in brand strategy, curating brand toolkits with consistent color themes, fonts, and overall trendy aesthetics custom to each client’s unique demands.
Partnering with the Walnut Avenue Family and Women’s Center, the Let the Caged Bird Sing event was a BSCG strategy to align our client’s nonprofit mission of using music to heal with the target audience being survivors of sexual violence.
At Banjo Strategies, we understand that successful program and marketing outcomes are intrinsically tied to building strong connections with the communities we serve. Our tailored value propositions are designed to align organizational values with enhanced brand visibility, ensuring that our clients' messages resonate deeply with their target audience.
Program & Marketing STRATEGY
Client
UC Santa Cruz
University (Enrollment Management)
Banjo Strategies provided program strategy and project management to client UCSC on creating services that attract more diverse populations to optimize inclusive recruitment goals. The Wellness Panel navigated resources for prospective students, as well hosted United Way CEO Keisha Browder, Microsoft Product Manager Osa Odiase, NAACP National Director Wisdom Cole, and UCSC Psychotherapist Jackie Rabouin.
BSCG Partners with UCSC on marketing to diverse student populations, providing talent and strategy on creating inclusive marketing material.
BSCG conducted a high-profile interview with National Civil Rights organizer and NAACP Director Wisdom Cole, on behalf of client UCSC. The program strategy aligned with UCSC’s core commitment to uplifting social justice efforts. Video Assets were produced as future marketing material to communicate the University’s values.
