Case file · Selected founder experience

Climate FinanceClimate education and media2023

Climatize

Ayo's roleMarketing strategy; content systems; creative

Founder experienceThis is prior work by Ayo Banjo, presented as founder experience, not as a Banjo Strategies client engagement.

The challenge

Translate dense climate content into engaging, youth-facing media.

Climate finance lives or dies on whether real people understand and trust it.
The stakes

The approach

A content system, paid funnel, creator partnerships, and a repeatable format library.

Built and delivered

  • Content system and format library
  • Paid advertising funnel
  • Creator partnership program

The results

Sharper brand voice, broader reach, and a repeatable content engine across channels.

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Next step

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