Case file · Banjo Strategies engagement

Arts · HealingCommunity programming2023

Musical Soulmates Collective

Banjo's roleProgram strategy; event design; brand

The challenge

Build a healing-centered event series rooted in trust and accessibility.

Healing-centered work fails the moment it feels institutional instead of human.
The stakes

The approach

Programming design, community partnerships including Walnut Avenue Family and Women’s Center, brand identity, and a recurring format, anchored by the "Let the Caged Bird Sing" event.

Built and delivered

  • "Let the Caged Bird Sing" event
  • Brand toolkit
  • Recurring event format

The results

A recurring event format, audience growth, and a replicable model for other cities.

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Next step

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