Case file · Selected founder experience

Coalition · Regional OrganizingCivic leadership infrastructure2024In motion

Project Plenty

Ayo's roleFounder and chair; coalition design and long-range planning

Headline result

16 counties · 6M+ Californians represented

Founder experienceThis work was performed by Ayo Banjo through Project Plenty, a founder-led initiative and is presented as founder experience, not as a Banjo Strategies client engagement.

Ayo Banjo giving a press interview at the California Assembly Democrats convention
Press interview, California Assembly Democrats2024

The challenge

Next-generation Black, Brown, and Gen-Z leaders across central California lacked shared infrastructure to turn local energy into durable political leadership.

Without connective infrastructure, each county organizes alone and every cycle starts from zero.
The stakes

The approach

Built a coalition spanning 16 central-region counties, with shared convenings, leadership development, and statewide candidate engagement.

Built and delivered

  • 16-county coalition structure
  • Statewide candidate convenings
  • Leadership development pipeline

From the field

Ayo Banjo with Rep. Ro Khanna and organizers at a Working Families Party convening
With Rep. Ro Khanna at a coalition convening
Ayo Banjo speaking from a podium at a Progressive Caucus event
Addressing the Progressive Caucus

The results

Active organizing leadership across the region; convened lieutenant governor candidates within hours of launch.

Work with us on something similar

Movement Infrastructure RetainerCustom retainerLong-horizon support for the systems movements run on: coalitions, leadership pipelines, data practices, and the connective tissue between campaigns.Request a briefing Campaign & Narrative StrategyScoped by initiativeCampaign design, narrative strategy, and launch support for issue campaigns, public initiatives, and coalition efforts.Start an intake

Next step

Bring this experience to your work

Founder-level counsel starts with an honest conversation about the stakes and the fit.

Book a strategy call →All case studies →