Case file · Selected founder experience

University · EnrollmentInclusive recruitment2023

UC Santa Cruz

Ayo's roleProgram and marketing strategy; inclusive recruitment

Founder experienceThis is prior work by Ayo Banjo, presented as founder experience, not as a Banjo Strategies client engagement.

Ayo Banjo speaking at a public panel
Panel and recruitment programming2023

The challenge

Enrollment management needed to reach diverse prospective student populations with authentic voices rather than extractive marketing.

Recruitment that reads as extraction damages exactly the trust it depends on.
The stakes

The approach

Designed wellness and recruitment panels featuring national leaders including Wisdom Cole (NAACP National Director), Keisha Browder (United Way CEO), and Osa Odiase (Microsoft), paired with a recruitment toolkit and video assets.

Built and delivered

  • Inclusive recruitment panel series
  • Recruitment toolkit
  • Video asset library

The results

Recruitment toolkit and video assets adopted across admissions; diversity goals supported with authentic programming.

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